Privacy Policy

Effective Date: 7 October 2025
Last Updated: 7 October 2025

Pentangle (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you use our website and mobile application (“Services”).

1. Information We Collect

From the Mobile App (Pentangle Charity Tracker)

  • Location Data: With your consent, the app collects your device’s GPS location in order to track charity event participation (e.g., Santa floats, sponsored runs, rides).
  • Device Information: Basic device and operating system details may be collected for app functionality and troubleshooting.
  • Connection Data: When you scan a QR code to connect to an event, your device securely transmits location data to the Pentangle Charity Tracker.

From the Website

  • Visitor Tracking: When you visit our website, we assign a unique tracking ID stored in your session.
  • Advertising and Campaign Data: We may collect UTM parameters (e.g., source, medium, campaign, term, content), ad cost, and ad clicks.
  • Usage Data: This includes your page visits, referrer URL, timestamp, and IP address.
  • Tenant Identification: We may associate your visit with a specific organization or event based on the domain you access.

2. How We Use Your Information

  • Provide and improve our Services.
  • Track and analyze engagement with charity events.
  • Attribute traffic and usage to marketing sources.
  • Ensure system security and prevent abuse.
  • Fulfill legal obligations as required.

3. How We Share Your Information

We do not sell your personal data. We may share your information:

  • With service providers that help us operate our Services (e.g. hosting, analytics).
  • With event organisers when you participate in their charity activities.
  • If required by law, regulation, or legal process.

4. Data Security

We take reasonable measures to protect your information, including secure transmission of location data from the mobile app. However, no system can be guaranteed 100% secure.

5. Your Choices

  • App Permissions: You may disable location sharing via your device settings, though some app features may not work.
  • Cookies/Tracking: You can clear your browser cookies or disable session tracking, but this may affect site functionality.

6. Data Retention

We retain information only as long as necessary for the purposes described, or as required by law.

7. Children’s Privacy

Our Services are not directed at children under 13. We do not knowingly collect personal data from children.

8. Your Rights

Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal data. To exercise these rights, contact us at the details below.

9. Contact Us

Pentangle
The Old Printworks, 104 High Street, Thame, Oxfordshire, OX9 3DZ
Email: support@pentangle.co.uk